01 — Insights

From the
journal

From the journal

Writing on strategy, brand, websites and social media for law firms, real estate advisors, construction businesses and financial services firms. Lessons from building a presence that has to earn trust commercially.

Strategy

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Website design

01

SEO

01

Branding

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02 — All articles

The full index.

Newest first. Roughly one piece a month, written when there is something worth saying.

Featured — Website Design6 min read
Why a beautiful website isn't enough.
A website can look impressive and still fail to turn visitors into clients. Here's what I look at before designing a single screen.
Aug 11, 2026Read the article →
Featured — Website Design6 min read
Why a beautiful website isn't enough.
A website can look impressive and still fail to turn visitors into clients. Here's what I look at before designing a single screen.
Aug 11, 2026Read the article →
2
The foundations of a website that gets found.Good SEO starts long before you publish your first article. These are the fundamentals I build into every project.
SEOAug 11, 2026 · 7 min read
Read →
2
The foundations of a website that gets found.Good SEO starts long before you publish your first article. These are the fundamentals I build into every project.
SEOAug 11, 2026 · 7 min read
Read →
3
What your website says about your business.Your website is often the first impression someone has of your business. Here's how to make sure it says the right thing.
StrategyAug 11, 2026 · 5 min read
Read →
3
What your website says about your business.Your website is often the first impression someone has of your business. Here's how to make sure it says the right thing.
StrategyAug 11, 2026 · 5 min read
Read →

03 — In practice

Reading about it is one thing.
Applying it is another.

Everything I write here comes out of client work. The Create Method shows how that thinking is applied in practice — from first conversation to launch and beyond.

Read the Create Method →

04 — Let's connect

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