01 — Law firms
Website design for law firms
Clients choose a lawyer on trust. Your website is often where that trust begins, or where it's lost. This is how I build a website that matches the reputation of your firm.
Trust first
Clear practice areas
Multilingual
02 — Sound familiar?
Your firm has grown. Your website hasn't.
Most law firm websites run into the same problems. Do you recognise any of these?
01
Your website no longer reflects your firm.
Your reputation and expertise have grown, but your website still shows the firm you were years ago.
02
Clients can't find their legal issue.
Practice areas sit on one page or under vague headings, so a client with a specific problem doesn't recognise themselves and leaves.
03
Only part of your clients can read it.
International clients find a site in one language or a rough translation, and contact a firm that speaks theirs.
04
Your firm looks like every other firm.
Stock photos of handshakes and scales of justice say nothing about who you are or why a client should choose you.
03 — What a law firm needs online
More than a website.
A stronger position.
Your website should reflect your expertise, support your growth and make it easy for the right clients to get in touch. These are the elements every law firm needs online.
Create with Will · Website design for law firms
Positioning & structure
Practice areas at a glance
One page per practice area, explaining who you help and how. Clients see straight away which lawyer to contact.
Clients choose a person, not a firm name. Each profile shows specialisation, background and working languages.
On your website
Every practice area reachable from the homepage
A profile for every lawyer, with specialisation and languages
Navigation by legal issue, not by department
Client experience
Trust before the first conversation
A calm, restrained design and real photography instead of stock images. Credible from the first second.
Multilingual, done properly
Every language is a complete version, technically linked so Google shows each visitor the right one.
On your website
Real photography of your office and team
A full version in every language your clients speak
A short contact form and a clear privacy statement (GDPR)
Trust & visibility
Within the rules of the bar
Copy that shows your expertise without promises or comparisons, in line with the professional rules of the bar.
Found for what clients search
Someone searching for a family lawyer in Ghent lands on your family law page, not just on your homepage.
On your website
Every text agreed with you before launch
SEO per practice area and region
A technically sound foundation for Google
04 — Concept
What it could look like.
A concept design for Morgan Maxwell, a fictional law firm. It shows how the principles on this page come together in a real website.
Homepage
Contact request page
Lawyer profile
05 — The Premise
“Clients don't choose a firm. They choose someone they trust, often before the first conversation.”
Ready when you are.