• Create with Will

    Create with Will

FREELANCE DESIGNER & BRAND STRATEGIST

Building brands,
websites and content
that people trust.

Branding

Branding

Websites

Content

Lead Generation

Based in Barcelona,
Working worldwide.

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About

I design brands and websites that not only look good, but drive real results.

Helping businesses attract the right clients and grow.

Based in Barcelona, working with clients across Europe and beyond. I combine strategy, design and content to create digital experiences that build trust and convert.

I work directly with founders and business owners — no account managers, no handovers. Just clear communication and work that actually moves the needle.

Branding

Websites

Content

Lead Generation

STRATEGY

01 / 06

STRATEGY

01 / 06

STRATEGY

01 / 06

What I do

Everything you need to grow online.

Websites, branding, content and lead generation designed to attract the right clients.

01

Branding

Branding

Visual identities that make your business memorable and stand out.

02

Content

Photography, video and content that communicate your value.

03

Websites

Professional websites that build trust and attract the right clients.

04

Lead Generation

Google Ads and campaigns that generate qualified enquiries.

Looking professional
isn't enough anymore.
Your website should earn trust
before you ever speak to a client.

Barcelona, Spain · Working worldwide

Recent work

A few recent projects.

Real businesses. Real challenges. Design and strategy built to perform.

Nova Health, A clean website for patient booking appointments with ease

LIVE WEBSITE

MW Bouwproject

Webdesign and branding for construction company.

Brightly Studio, a bold portfolio that clearly communicates the creative direction

IN DEVELOPMENT

Livora Barcelona

Branding and website for luxury real estate company.

Explore all projects →

How I work

From strategy to launch.

Every project follows a clear process. From discovery and strategy to design, development, launch and long-term support.

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01Discovery
02Design
03Development
04Launch
05Support
01
Discovery
Understanding your business, your audience and your goals.
Strategy session
Competitor research
Brand positioning
02
Design
Creating a structure and visual direction built around clarity — not trends.
Wireframes
Content structure
Visual direction
03
Development
Building a fast, responsive and professional website in Framer.
Framer development
Mobile responsive
Performance optimised
04
Launch
Testing, refining and publishing — then supporting your website as your business grows.
QA testing
SEO setup
Domain connection
05
Support
Ongoing guidance, updates and optimisations to help your website continue to grow.
Monthly updates
Analytics review
Content support

Real words from clients I've helped attract the right business — through design that builds trust.

Barcelona, Spain · Working worldwide

TESTIMONIALS

My clients

I build long-term partnerships by delivering work that creates real impact for businesses.

The new website transformed the way clients perceive our business. It's not just a website — it's a tool that brings in the right projects.
Manolito Waelkens
Founder, MW Bouwproject
01
04

FAQ

Questions clients usually ask.

Questions clients usually ask.

Questions clients usually ask.

Straight answers to the most common questions about working together.

When you work with me, you work with me — not a junior account manager or a rotating team. I'm involved in every decision, from strategy to launch. That means faster communication, fewer misunderstandings and work that actually reflects your business.

Yes — and honestly, this is where most projects succeed or fail. A good-looking website built on a weak strategy won't convert. I start every project with a clear understanding of your goals, audience and positioning before writing a single line or placing a single element.

A clear brief, timely feedback and access to your brand assets (logo, photos, existing copy). I'll guide you through every step — you don't need to know design or tech. The more context you give me upfront, the faster and sharper the result.

Most projects take 4–8 weeks from kickoff to launch, depending on scope and how quickly feedback rounds are completed. I'll give you a clear timeline before we start so there are no surprises.

I don't disappear after go-live. I offer ongoing support for updates, optimisations and content — so your website grows alongside your business. Most clients stay in touch for months or years after launch.

Have another question?Let's talk →

Ready when you are

Ready to build something that works?

Let's talk about your project and how I can help bring it to life.