01 — Method
The Create
Method
A five-phase process for a digital presence that carries its weight commercially. Strategy comes first, design makes it visible, and I stay personally involved from the first conversation to launch — and after.
Five phases
One partner
No templates
02 — The Process
Five phases, in order.
Every phase has a clear purpose and a clear output. Nothing moves forward until the previous decision is settled.
Typical timeline: 4–8 weeks, depending on scope. Faster timelines possible on request.
01
Discover
What is actually stopping the right clients from choosing you?
We start with your business, not your online presence. Where the work comes from now, who you want more of, what competitors are claiming, and what your current site fails to say. I read your numbers before I look at your pages.
Deliverables
Discovery session
Audience & competitor review
Audit of the current site
02
Define
What should someone believe within ten seconds of arriving?
Positioning, message hierarchy and sitemap get decided here — in writing, before any design exists. This is the phase most projects skip, and the reason most websites look good and convert badly.
Deliverables
Positioning & messaging
Sitemap and page briefs
Wireframes
03
Does every screen earn its place in the argument?
Brand identity where needed, then art direction, type system and full design — built directly into the live site, with responsive behaviour and speed treated as design decisions rather than cleanup. You review real screens, not mockups of screens.
Deliverables
Brand identity (when part of scope)
Full visual design
Responsive build
Copy refinement
Two review rounds
04
Launch
Will it hold up on day one and be findable by week four?
Technical SEO foundations, analytics, forms, redirects and performance checks before going live. Domain, email and hosting set up correctly, so nothing technical lands on your desk. Then a walkthrough so you can edit and publish your own content confidently.
Deliverables
SEO foundations
Analytics & tracking
Domain, email & hosting setup
QA and go-live
Handover walkthrough
05
Grow
What did the first ninety days teach us?
A website is a starting position, not a finished object. We look at what visitors actually do, sharpen the pages that matter and keep adding as the business changes.
Deliverables
Performance review
Iterative improvements
New pages, content & social
03 — The Premise
“A website isn't a one-time expense — it's a dynamic asset that grows alongside your business. Get this right, and it will do more for your business than almost anything else you invest in.”
Ready when you are.