01 — Method
The Create
Method
A five-phase process for building websites that carry their weight commercially. Strategy comes first, design makes it visible, and I stay personally involved from the first conversation to launch.
Five phases
One partner
No templates
02 — The Process
Five phases, in order.
Every phase has a clear purpose and a clear output. Nothing moves forward until the previous decision is settled.
Typical timeline: 6–8 weeks, depending on scope. Faster delivery is possible for an additional fee.
01
Discover
We start with your business, not your website. Where the work comes from now, who you want more of, what competitors are claiming, and what your current site fails to say. I read your numbers before I look at your pages.
What is actually stopping the right clients from choosing you?
Deliverables
Discovery session
Audience & competitor review
Audit of the current site
02
Define
Positioning, message hierarchy and sitemap get decided here — in writing, before any design exists. This is the phase most projects skip, and the reason most websites look good and convert badly.
What should someone believe within ten seconds of arriving?
Deliverables
Positioning & messaging
Sitemap and page briefs
Wireframes
03
Art direction, type system and full design, then built directly in Framer with responsive behaviour and speed treated as design decisions rather than cleanup. You review real screens, not mockups of screens.
Does every screen earn its place in the argument?
Deliverables
Full visual design
Responsive build
Copy refinement
Two review rounds
04
Launch
Technical SEO foundations, analytics, forms, redirects and performance checks before going live. Then a walkthrough so you can edit and publish your own content confidently.
Will it hold up on day one and be findable by week four?
Deliverables
SEO foundations
Analytics & tracking
QA and go-live
Handover walkthrough
05
Grow
A website is a starting position, not a finished object. We look at what visitors actually do, sharpen the pages that matter and keep adding as the business changes.
What did the first ninety days teach us?
Deliverables
Performance review
Iterative improvements
New pages & campaigns
03 — The Premise
“A website isn't a one-time expense — it's a dynamic asset that grows alongside your business. Get this right, and it will do more for your business than almost anything else you invest in.”
Ready when you are.