Construction
2026
Belgium
A construction firm with a strong reputation, ready for a website that matched the quality of its work. I built the site around completed projects, craftsmanship and the clients it wants to attract.
Client
Manolito Waelkens
Sectors
Construction
Scope
Timeline
6 weeks
01 — The challenge
Building a digital presence that attracts the right clients.
MW Bouwproject had built its reputation through completed projects and personal recommendations. The challenge was to bring that same trust into a professional digital presence.
02 — The approach
Positioning first, then the build.
We defined a stronger market position for MW Bouwproject and built the visual identity around quality, craftsmanship and trust. The website was then designed to present their work clearly and appeal to higher-end renovation clients.
01
Strategy & Positioning
Defined the market position and visual direction before design started.
02
Brand Identity
Created an identity system that feels established, practical and trustworthy.
03
Website Design
Built a Framer website centred around projects, mobile behaviour and easy enquiries.
03 — What we created
The Website
A website and identity built to reflect their craft.
From identity to website, each decision was made to present MW Bouwproject as the established, high-quality renovation partner it already is.
Desktop experience — screen recording
Responsive design on mobile
Homepage
Navigation menu
Project detail
Business cards
Light version
Dark version
Flyer Design
Social banner
04 — Results
From contractor to trusted renovation partner.
MW Bouwproject now has a website and identity that reflect the quality, craftsmanship and personal approach behind the business — from the first Google search to the first conversation.
01
A clearer presentation of MW Bouwproject as a professional renovation partner.
02
A visual identity and website that communicate quality before the first conversation.
03
Clearer project presentation and contact paths — the first enquiry came in through the new website within weeks.
05 — In their words
“The new website transformed the way clients perceive our business. It's not just a website — it's a tool that brings in the right projects.”
Manolito Waelkens — Founder, MW Bouwproject
06 — Let’s connect
Tell me where your business is now and what you want your online presence to do.