Law
2024
Belgium
A boutique law firm with a strong reputation in person, given a consistent, human voice online — through weekly content, video and visuals across four channels.
Client
Jo Vanbelle
Sectors
Law
Scope
Timeline
Ongoing
01 — The challenge
A digital presence built around trust, expertise and clarity.
With more than 30 years of experience, Vanbelle Law Boutique already had the expertise and reputation. What the firm needed was a digital presence that reflected that expertise, its international outlook and its personal approach — making complex legal services feel clear and approachable.
02 — The approach
Positioning expertise with purpose.
We clarified how Vanbelle should be perceived on social media, and translated that positioning into a consistent tone, visual language and content rhythm. Every decision started with the same question: what should clients feel when they encounter Vanbelle online?
01
Content Strategy
X
Defined tone, themes and a weekly rhythm across LinkedIn, Instagram, Facebook and X.
02
A 30th-anniversary logo variation, designed to mark the milestone across every channel.
03
Personal portraits and on-location photography that give the firm more of a human face.
03 — What we created
CONTENT FORMAT — EXAMPLE
Turning expertise into communication.
Legal expertise only creates value when people can understand it. We developed a clear content direction — tone, visuals and format — that turned Vanbelle's expertise into relevant, recognisable and engaging communication across every channel.
Desktop experience — screen recording
SOCIAL MEDIA — QUOTE POSTS
Office PHOTOGRAPHY
WEBSITE ARTICLES
12/1/26 · Read the article →
16/8/25 · Read the article →
18/5/26 · Read the article →
04 — Results
From established expertise to a stronger digital presence.
The result is a digital presence that better reflects Vanbelle's reputation — clearer in its communication, more consistent in its expression and more confident in how the firm presents itself.
01
A consistent weekly rhythm across LinkedIn, Instagram, Facebook and X.
02
Short-form video that reached beyond the firm's own network — the first series passed 1,000 views.
03
Video and imagery that strengthen the website and keep every channel visually aligned.
05 — In their words
“Will translated our firm's vision into a digital presence that feels both professional and approachable. His attention to detail made the entire collaboration smooth.”
Jo Vanbelle — Founder, Vanbelle Law Boutique
06 — Let’s connect
Tell me where your business is now and what you want your online presence to do.